Exval

Client

Exval is an accounting and business advisory firm with a European background, which aimed to enter the UAE market with a standalone brand and web solution tailored to the local target market.

The UAE market is competitive, international and highly trust-based, where professionalism and international experience play a role in the choice of financial services. As many European entrepreneurs setting up in the UAE are used to certain accounting practices, they often face a barrier to understanding local players and look for a partner who understands the specificities of both regions.

The challenge

• Create a new brand that will appeal to entrepreneurs and e-residents in the UAE market.
• Distinguish yourself from local accounting firms that communicate similar promises.
• Link Europe’s image of quality with the expectations of the UAE business environment.

Strategy

Positioning: European accuracy, UAE context

We created a brand that combines European credibility and professionalism with the speed and ambition of the UAE business environment.

Brand visual identity

• A minimalist, reliable and international visual language.
• Clear typography and a colour palette that indicates the stability of the financial sector.
• A modern but not “startup” approach.

The web as a sales channel

• A clear structure of services (what, for whom and why).
• Focus on building trust (cases, competence, value proposition).
• SEO logic given UAE search behaviour.

What we did

• Creating a brand strategy and narrative
• Logo and visual identity development
• Web design and UX structure
• English copywriting in the UAE market context
• Web development and launch

The web was built to support both organic visibility and future digital marketing campaigns.